If it takes two to tango, the GM Research Laboratories and Delco Remy Division are really in the center of the dance floor.

The Research Laboratories led smartly with the creation of MAGNEQUENCH, a super-strength magnetic material that may revolutionize the field of magnetics. Delco Remy high-stepped into production of the material in Anderson, Ind., at a brand-new, 16,000-square-foot plant that features an environment built on employee trust, participation, communication, and training.

Together, they've danced their way into the world marketplace in less than three years with a product that apparently has no peer - and that even has a variety of Japanese and European firms waltzing to GM's door for technology they can't get anywhere else.

While MAGNEQUENCH magnets have found their first application in starter motors for some engines in new Chevrolet and GMC pickup trucks, the biggest potential for new GM business will come from non-automotive applications.

With current customer demand for MAGNAQUENCH powder from manufacturers of plastic and rubber-bonded products, almost anything is possible. According to Delco Remy, significant orders indicate GM has the potential of gaining a major share of an estimated$100 million bonded magnet market with MAGNEQUENCH powder and "MQ1" magnets, its initial products.

Depending on processing, magnetic properties range two to ten times greater than traditional ferrite magnets are possible. This power enables engineers to reduce the size and weight of any device powered by an electric motor.

The development bridges the gap between weak, inexpensive magnets and powerful, expensive ones.

"In your house, these new magnets could be used in your furnace, refrigerator, washer and dryer, telephone, television, and hair dryer," said GM Chairman Roger B. Smith at ceremonies dedicating the MAGNEQUENCH plant.